2008 Woodie Awards
Students march for bears
Bryan Burtner, News Editor, Emeritus
Issue date: 4/18/07 Section: News
St. John's students, as part of
a national competition, have
developed an advertising campaign
to raise awareness of global
climate change issues among
young people.
The campaign, entitled
"March for the Bears" and centered
around saving the natural
habitats of polar bears through
the reduction of the amount of
carbon dioxide emissions entering
the atmosphere, was created
as part of the National Student
Advertising Competition, an
annual competition promoted by
the American Advertising
Federation. The competition has a
different corporate sponsor each
year, with this year's competition
sponsored by Coca-Cola.
The polar bear was chosen
both for its role in a famous Coca-
Cola ad campaign and its status
as a vulnerable species as defined
by the World Conservation
Union.
The campaign will culminate
with an event, also called "March
for the Bears," to take place April
24 on Marillac Terrace.
"A lot of people will be gathering
to support this cause," said
Veronique Bartley, a member of
Storm Front Agency and an
organizer of the March for the
Bears. "We want to show our support
for it as a community and a
university."
Aside from offering students
an opportunity to join in the fight
to help the polar bears, Bartley
said, wrist bands will be sold to
raise money for the cause. The
bracelets are red and green; the
red symbolizing Coca-Cola's
involvement in the campaign and
the green symbolizing the earth.
"The money raised will go to
purchase carbon offsets," Bartley
said, explaining that the offsets
allow environment harming carbon
dioxide emissions to be
replaced with clean energy.
As part of the campaign competition,
Strom Front Agency also
produced a booklet, containing
facts on the issue of global climate
change and the plight of the
polar bears. Bartley said that the
a national competition, have
developed an advertising campaign
to raise awareness of global
climate change issues among
young people.
The campaign, entitled
"March for the Bears" and centered
around saving the natural
habitats of polar bears through
the reduction of the amount of
carbon dioxide emissions entering
the atmosphere, was created
as part of the National Student
Advertising Competition, an
annual competition promoted by
the American Advertising
Federation. The competition has a
different corporate sponsor each
year, with this year's competition
sponsored by Coca-Cola.
The polar bear was chosen
both for its role in a famous Coca-
Cola ad campaign and its status
as a vulnerable species as defined
by the World Conservation
Union.
The campaign will culminate
with an event, also called "March
for the Bears," to take place April
24 on Marillac Terrace.
"A lot of people will be gathering
to support this cause," said
Veronique Bartley, a member of
Storm Front Agency and an
organizer of the March for the
Bears. "We want to show our support
for it as a community and a
university."
Aside from offering students
an opportunity to join in the fight
to help the polar bears, Bartley
said, wrist bands will be sold to
raise money for the cause. The
bracelets are red and green; the
red symbolizing Coca-Cola's
involvement in the campaign and
the green symbolizing the earth.
"The money raised will go to
purchase carbon offsets," Bartley
said, explaining that the offsets
allow environment harming carbon
dioxide emissions to be
replaced with clean energy.
As part of the campaign competition,
Strom Front Agency also
produced a booklet, containing
facts on the issue of global climate
change and the plight of the
polar bears. Bartley said that the
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