2008 Woodie Awards
Vera Wang strikes a pose at Kohl's
The high-fashion designer's new line of inexpensive women's apparel debuts in department stores
Lilla Argento, Staff Writer
Issue date: 10/3/07Section: Features
Believe it or not, you no longer have to be a wealthy, blushing bride about to walk down the aisle in order to strut your stuff in Vera Wang. You don't have to take a plane to Paris, a canoe through Milan, nor a stroll down 5th Ave., in order to find the hottest new fashions with this exclusive name brand.
Yes ladies, the wait is over, and the proximity is close. So close, that all you need to do is simply sprint to your nearest Kohl's department store, to find SimplyVera, Vera Wang's new clothing line.
This month, the prominent wedding dress designer broadened her spectrum of fashion, as she released her new collection, which includes clothing, lingerie, shoes, accessories, and even home items, in all 749 Kohl's stores.
Looked upon as an interesting retailer and designer collaboration, the new line permits women in the middle-income realm to purchase clothing with a more upscale reputation.
"It's been selling pretty well. When we first put it on the racks, people were really drawn to it. Since then, it's been selling steadily," said Agnes K., the sales associate at Kohl's in Ceasar's Bay Bazaar in Brooklyn.
From her jaquard bubble skirts, $78, to her ruffled blouses, $46, and satin-weave coats, $102, Simply Vera screams luxury as well as affordability.
Shirred knit tops, $30, can be matched with her brocade waist skirts, $51, as well as with metallic leggings, $12, or denim-like jeans, $50. Pleated tanks, $35, tie-front blouses, $45, and slim-fitted poorboy cardigans, $33, fill the racks along side her shirred-neck jackets, $62, and plain-woven wrap-around shirts, $59.
An array of Vera handbags line the aisles, from $49 demure purses to gaudier purses of $99. Working our way down, dainty lingerie ranges from $9 to $48. Sexy pumps, sassy heels, and comfy clogs or flats are in the $40 to $60 price range.
It appears that Wang has an inclination towards darker color schemes. The majority of the clothing in her label is either black, brown or taupe, with a variety of greys and charcoals. There are a number of purple pieces, and a touch of white and beige items.
Yes ladies, the wait is over, and the proximity is close. So close, that all you need to do is simply sprint to your nearest Kohl's department store, to find SimplyVera, Vera Wang's new clothing line.
This month, the prominent wedding dress designer broadened her spectrum of fashion, as she released her new collection, which includes clothing, lingerie, shoes, accessories, and even home items, in all 749 Kohl's stores.
Looked upon as an interesting retailer and designer collaboration, the new line permits women in the middle-income realm to purchase clothing with a more upscale reputation.
"It's been selling pretty well. When we first put it on the racks, people were really drawn to it. Since then, it's been selling steadily," said Agnes K., the sales associate at Kohl's in Ceasar's Bay Bazaar in Brooklyn.
From her jaquard bubble skirts, $78, to her ruffled blouses, $46, and satin-weave coats, $102, Simply Vera screams luxury as well as affordability.
Shirred knit tops, $30, can be matched with her brocade waist skirts, $51, as well as with metallic leggings, $12, or denim-like jeans, $50. Pleated tanks, $35, tie-front blouses, $45, and slim-fitted poorboy cardigans, $33, fill the racks along side her shirred-neck jackets, $62, and plain-woven wrap-around shirts, $59.
An array of Vera handbags line the aisles, from $49 demure purses to gaudier purses of $99. Working our way down, dainty lingerie ranges from $9 to $48. Sexy pumps, sassy heels, and comfy clogs or flats are in the $40 to $60 price range.
It appears that Wang has an inclination towards darker color schemes. The majority of the clothing in her label is either black, brown or taupe, with a variety of greys and charcoals. There are a number of purple pieces, and a touch of white and beige items.
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