The University opens new website as part of rebranding
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A new St. John’s University website launched on Monday, Jan. 20. as an extension of the rebranding effort that began last summer.
The new site will provide a new user experience on desktops, tablets and mobile, according a press release by Luci Geraci, director of Digital Communications.
Geraci said it will introduce a new tab called “MySJU” that will include important links to SJU internal resources available on St. John’s Central and UIS, including course information, as well as employee-related data previously found on the Intranet site, which is no longer available. MySJU will be located on the top right of the home page above the search bar.
Other faculty information previously found on the Intranet will be relocated to the “About Us” section of the new site, under “Administrative Offices.”
In an effort to provide a more positive and rewarding web experience, the release said the new home page will provide a platform for users to directly connect with the University community on Facebook, Instagram, Twitter and YouTube through the Social Media directory.
Although the Digest site will no longer be available, ongoing news and event items will be featured on the new website and the daily Web Digest will continue to be emailed to administrators, faculty and staff. However, a new “Announcements” section under “News and Media” will store employee, faculty, human resources and “In Memoriam” notices.
Information on student resources including Dining Services, Disability Services, shuttle information and the surrounding community will be more accessible through the Resource Center located under Student Life. Course Offerings will also be openly available to users under the Academics menu.
The rebranding effort for a new image of St. John’s came as a result of a rebranding study in 2012 that put various perceptions of St. John’s into focus, ranging from academics and prestige to athletics.
The effort is centered on raising the reputation of the University by shifting values of “St. John’s today” to those of “St. John’s tomorrow,” concepts referred to by Dr. Hallie Sammartino, vice president of marketing and communications.