The Independent Student Newspaper of St. John's University

The Torch

The Independent Student Newspaper of St. John's University

The Torch

The Independent Student Newspaper of St. John's University

The Torch

View this profile on Instagram

The Torch (@sju_torch) • Instagram photos and videos

Photo Courtesy / YouTube Jojo Siwa
Jojo Siwa’s Bad Karma
Catherine Pascal, Staff Writer • May 3, 2024
Torch Photo / Anya Geiling
Live Show Spotlight: Roger Eno
Anya Geiling, Contributing Writer • April 30, 2024
Torch Photo / Olivia Rainson
Speed Dating Your Prospective Professors
Isabella Acierno, Outreach Manager • April 29, 2024

The Power Behind an Ad

A still from the Gillette commercial that tackled toxic masculinity.
Photo Attribution/YouTube/Gillette
A still from the Gillette commercial that tackled toxic masculinity.

Although this new concept of asking men to seriously consider the consequences of their actions is being interpreted as emasculating them, I think that the Gillette ad was a brave step to address the issue of hyper-masculinity. In today’s society, young men are under pressure to portray themselves as tough guys or as ladies’ men, and if they stray from this particular image of masculinity, they are ridiculed. I think that Gillette is trying to target that particular issue by asking men to teach young boys to be kind and respectful to others and to stop using “boys will be boys” as an excuse for harmful behavior. Furthermore I feel that it is smart for Gillette to show how hyper-masculine behavior causes discomfort for women. Approaching  women and telling them to smile or following them on the street is not okay, and Gillette conveys that message in their commercial. It is extremely groundbreaking and meaningful for a male-targeted brand to urge men to respect women and their boundaries.

 

Leave a Comment
Donate to The Torch
$0
$500
Contributed
Our Goal

Your donation will support the student journalists of St. John's University. Your contribution will allow us to purchase equipment and cover our annual website hosting costs.

More to Discover
Donate to The Torch
$0
$500
Contributed
Our Goal

Comments (0)

We love comments and feedback, but we ask that you please be respectful in your responses.
All The Torch Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *